Delivering VIP Guest Experiences At Scale

“With Bluewolf as our strategic partner, we are now able to ensure that every guest is treated like a VIP.”
Jennifer Nocco, VP Marketing and Strategy


Caesars Entertainment is a global hospitality and entertainment corporation that owns and operates 47 properties worldwide.

Looking to attract and keep today's digital savvy traveler, Caesars wanted an experience-based strategy and technology platform that would activate guest experiences across its properties and deliver personalized VIP experiences to every guest.

Caesars operates in 13 states in America and five countries.


Caesars partnered with Bluewolf, leveraging its deep Salesforce expertise and operating model approach, to aggregate legacy systems and historical customer data from multiple sources to create one unified customer profile (UCP).

By leveraging Heroku, Salesforce IoT, Marketing and Service Clouds, Caesars is using the UCP to connect into all aspects of the guest experience – from gaming to dining, entertainment, and shopping – enabling marketers to personalize offers and incentives in real-time.


Caesars is setting new industry standards as a digital hospitality company. Marketers can now curate seamless, connected customer experiences that drive long-term customer loyalty.

Bluewolf’s Salesforce expertise is helping unlock customer insights and efficiency gains that will not only increase revenue but also increase brand perception and value with customers.

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Bluewolf, an IBM Company, is a global consulting agency and proven Salesforce strategic partner that builds digital solutions designed to create results. Now.