When Buying A Piece of Furniture Feels As Good As It Looks

“Bluewolf seemed to always be on call – whenever we needed something, they were there.”
Michael Pucci, Vice President


Ralph Pucci International (RPI), a custom furniture business, needed to be able to manage prospects and clients with the same level of care and attention that it devotes to creating its customized designs.

Their exclusive clientele of luxury consumers, interior designers, and architects expect an exceptionally high degree of personalized service.

RPI has showrooms in Miami, New York, and Los Angeles.


Working with the Bluewolf Go™ team, RPI implemented Salesforce Sales Cloud in less than 60 days without any interruption to its business.

A web-to-lead system captures prospect information from website visits, including preferences for designer and furniture types and styles.

In addition to tracking these inbound inquiries, RPI uses Salesforce to track the sales cycle for each of its deals, from initial interest to the deposit and all the way through to the commit to purchase.

The RPI team tracks the fulfillment status of each sale, so they can keep the customer apprised regarding when they’ll receive their custom furniture. Post-purchase, Ralph Pucci’s salespeople create cases on opportunity records whenever customers contact them about an issue.


Management now has visibility into the entire sales cycle, from lead to deposit, and post-purchase fulfillment status. The new solution has allowed the sales team to track their customers, sales, and customer interactions. A centralized CRM and reporting give the team the information they need quickly. With the time saved from these increased efficiencies, RPI can focus more on selling and servicing its clients.

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Bluewolf, an IBM Company, is a global consulting agency and proven Salesforce strategic partner that builds digital solutions designed to create results. Now.